Early times there were many search engines around. But nowadays there are only a few big search engines out of which Google and Bing are highly popular. Hence Google is standing ahead of the other search engines by providing more and more visitors to a website. But there is a question in everyone’s mind that how does Google rank website? The only answer to this question is Search Engine Optimization (SEO).

If your website lack SEO and you are having the stunning websites and portfolio you may not go far with them. SEO is a process which is used to driving the huge traffic to your website by considering algorithmic and organic search results in search engines. One of the most important things to improve website rank is to know how to improve SEO and avoid the mistakes that bloggers make. Therefore there is a number of factors that help your website rank high in search engine results. In this article, we are sharing some advanced tips that help your website rank higher on Google.

Surefire SEO Tips to Get High on Search Engines

1. Access Site’s Search Ranking

Before improving the search ranking of your website or blog, first, you should know the current position of your website or the blogs on the Google search results. Thus there is no doubt that the pages that get a high click-through rate get a boosted ranking. There are several tools that will help you to provide this information about your website report. So first check the ranking of your website.

2. Track the Metrics

After accessing your site’s search ranking the next thing you need to do is look for the areas in your website that needs some improvements. Therefore one of the most common metrics to access is the organic traffic, traffic conversions, keyword ranking and etc. For the reason, you can easily set the SEO dashboard to track these metrics at any time. Thus you can use Google Analytics to track and generate reports about your website traffic.  You can use this powerful tool by staying up-to-date with Google Analytics.

3. URL Structure

URL is the first thing that Google looks. If you want your URL searched then you should keep your URLs short and relevant to the page topic. By doing this way you can be ensured that the site pages are properly categorized. Keep in mind that the URL is related to the site’s content and keywords. If you are having the target keywords in your URL then it will give your website a boost.

4. Page Title

Therefore the page title is essential factors used by the search engines to list your web pages on the search results. This is the only catchy thing that tells your users and the search engine that what your page is about. The search engine Google loves title tags with 50-60 characters and hence it is important to keep the description short and which is relevant to the keywords.  Put the targeted keyword in the title tag will effectively help you to increase your ranking.

5. Optimize the Images

The spiders of Google are not able to read the images directly and that’s why each and every image in the webpage should have the descriptive words which describe all about the image. Thus these are also known as the alternative text descriptions or the alt tags that allow the search engines to trace the web page using the keywords found in the image. This increases the chance of your web page being found with the search engines and listed on the search results. Eliminate using a lot of the images, video or flash content on your website. Try to make your graphics search friendly by giving the alt attributes.

6. Keywords

Keywords are the most important factor for the search engine ranking. This keyword is one of the popular terms in SEO and it is very important for search engine ranking. The keyword is one of the important connections between you, search engine and users this acts as a bridge. One of the most important tactics in SEO is the placement of the keywords in the content. However, be sure not to stuff the content with the keywords as the Google spiders are programmed in such a way that they have ignored keyword stuffing and flag your page as spam. Check out some tools to find out the most valuable keywords.

7. Unique and Original Content

The popular search engines like Google are always on the search for the unique content that is beneficial for the reader. Over the last few years, there has a great rise in content creation. Consequently, there are more than 70% of the people across the globe that uses search engines to find out the information. This is the reason why Google is giving high value to unique and informative content. Google ranks the top of the website that is updated with the fresh and relevant content regularly. If you want your website ranking top on search engine then add a blog section to your website with the content and each page of at least 2,000 words to attract the readers and the search engines.

8. Off- Page Link Building

The off page link building strategies contribute nearly 80% in any of the SEO campaigns. For the reason, backlinks are one of the very important factors that basically act as votes. And tell the search engines that there are many websites that utilize your page information. Therefore there are some people who use the paid backlinks to trap the search engine. If you buy the backlinks then the search engines can flag your web pages as Spam. Use some of the genuine backlinks only. Consequently, the more websites link to the webpage then higher the rank of your web page.

9. Site Maps

Nowadays, Google allows you to submit sitemap of your website to help them index your website completely. Before submitting Google sitemaps first learn how to submit Google sitemaps. Then set up a sitemap submission schedule. So it will help that Google is updated about any new information on your website. For better identification and categorization of your website submit your sitemap to Google Search Console.

10. Mobile Responsiveness

Nowadays the usage of mobile devices is increasing very rapidly. Therefore more than 40% of the website traffic coming from the handled devices such as a mobile phone. Thus the website with the feature of mobile responsiveness interface will rank high on the Google search results. Make your website mobile friendly by taking the help of a web designing company. Therefore the better user experience on your web page, the higher is your rank on Google search results. Always select a design which is mobile friendly and provides a great experience to users.

11. Get the External Links

The external links mean that the links from the other websites. With the help of these links, Google determines how good your post is and it fully depends on these links. Thus you can easily talk about your skills throughout the day. Your skills will be realized when other people talk about your skills.  Thus the external links do the same job. Link anything that is relevant to your website.

12. Social Networking

Promoting your business on social networking is a good idea. There are several social media networking sites such as Facebook, Twitter, Instagram, and Linkedin. By optimizing these social media networks you can easily promote your business. This cannot surely clear that how it affects the rank of your website. Consequently, you will find an effective and great deal of traffic coming from the social networks which will eventually help to increase your page rank. It is noteworthy to get the links from a page with the huge social shares. Are you going down and down on the search engine results then try to promote your website through the Google+.

13. Reduce the Site Loading Time

The speed of your website affects organic search results. Thus there are some of the great resources that will help you to analyze the speed of your website. By fixing the few things you can make your site better. Faster sites help to enhance the user experience and help to rank your website at the top in the search engines. Google’s PageSpeed insights will analyze your website and tell you why your website is falling behind.

14. Block Access to Unwanted Pages

Several pages that are not indexed in Google are admin pages, back-end folders. Therefore there is no benefit of allowing search engine bots crawl across these pages. To stop bots from crawling across such pages, you can simply edit the text in robots.txt.

15. Guest Posting

Nowadays guest posting is gaining huge popularity. Use the guest posts on authoritative sites to highlight the relevant posts to boost your website or blog ranking on search engine results. Guest posting is an effective strategy for driving the huge traffic to your website. And it will increase your website traffic and rank high on search engine results by optimizing the websites.

16. Use Ping Services

Ping services are one of the great ways to let the bots know that whenever the content on your website is updated. Thus you can add the manual ping services to ping many search engine bots. Therefore Google will look for the significant updates in terms of the content then just changing the date on the web page.

17. Fix Broken Links

Make your website search engine friendly you can use the broken link checker plugin to identify broken links and fix them well. You can use the Google webmaster tools to find broken links and pages that link to it. If the website is having many broken links then it is a sign of a poor quality website. So you should fix them immediately and point them to the right and appropriate URL.  For optimizing the search engine detecting broken links is an important part. First, check out the broken links and then work on them to improve the rank of your website of Google search results.

18. History of Domain

History of your domain will have a great impact on Google search engine ranking. If Google has any trouble with that domain in the past due to the bad neighborhoods or with the spam links it will harder to rank high on the Google Search result. As well as the overall authority of your domain will have a strong impact on Page Rank.

19. Competitor Analysis

Try to build an effective backlink strategy with the competitor analysis. If you want to grab the attention of the search engine then the best thing is that you can do is to repeat what your competitors are doing. Thus match and exceed the link building techniques of your competitor by trying ways to get additional links. Then you will surely surpass them in the search ranking results. Use some tools and spy on each and every activity of competitor.

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